Christopher Henty '11 argues that though a strong brand is a powerful asset, businesses must be careful not to sacrifice quality for the sake of profit.
Christopher Henty '11 argues that digitization of music has put marketing and distribution power in the hands of independent artists instead of major record labels.
Many students who dream about starting their own companies some day opt for corporate jobs after graduation; but Christopher Henty '11 supports entrepreneurship as a viable career option.
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